Sunday, December 29, 2019

Advertising Is Exaggerating The Benefit. Period.

Advertising Is Exaggerating The Benefit. Period.Advertising Is Exaggerating The Benefit. Period.One of the most common methods advertising agencies use to sell a product is exaggeration. Now, it canleid be just a little bit of exaggeration, as that could get confused with reality. No, it has to be full-on, out there, only a complete idiot would believe itexaggeration. For example, lets imagine that youre selling a car. In the TV ad, the driver gets into the car, revs it up, and then the car takes off. The speedometer shows the car going 180mph. Now, its a regular road car, and the average production car has a top speed of around 110mph. Some can go a little faster. But the point is, 180mph is not enough of an exaggeration. The average consumer could very easily think the car can go that fast. However, if you show the speedometer breaking the needle, and flames shooting from the wheels as it takes off and passes a plane, well, thats not believable at all. Thats conveying speed but ri diculously. Now the ad is saying the car feels fast. Its mora about emotion than reality. In the crazy world of advertising, pigs can fly, babies can talk, and teleportation is real. The reason it is employed as a technique is simple it makes the ad more impactful, and more memorable. You dont expect to see puppymonkeybaby dancing in your living room, or satan offering you a car in exchange for your eternal soul. And thus, the ad gets noticed and is remembered. However, due to new laws threatening the way advertising works in the UK, this could change. How Advertising Standards Vary Around The World Sauce for the goose is not always sauce for the gander. Different countries have different standards, and these cover things like misleading statements, unfair competitor comparisons, nudity, profanity, and, of course, what counts as an obvious exaggeration versus something that could be believed by the average consumer. In America, you can call out competitors in ads. Its a full-onf ist fight. Pepsi once bitch-slapped Coke with the Santa On Vacation ad. The infamous, and brilliant, Im a Mac, Im a PC ads did the same thing over a whole campaign. And after Apple was done taking swipes at PCs, the tables were turned and PCs, thanks to Microsoft, hit back with another campaign. In Australia, France, Sweden, and other countries, the rules are so relaxed that nudity and swearing is often parte of the advertising mix. Some ads in the past have featured naked, sweaty women in saunas, men, hiding their arousal with newspapers and, well, it just goes downhill from there. But in the United Kingdom, advertising guidelines are way more rigid than they are in Uncle Sam. Many young copywriters and art directors want to get into public battles with competitor products, only to be told that its not allowed. You just cant call out the rivals in the ads its not done. And advertising standards are getting more and more strict, with ads being banned for simply making too much of an exaggerated claim. What Is The Impact of Banning Ads? When the UK banned some cosmetics advertisements, it made many sit up and think - what message is this sending out? Advertising is not supposed to mislead. It cant tell you a product will do something it clearly cannot. But it often does exaggerate a benefit to the point of ridiculousness. Just look at the following list of product benefits that could never really be made Axe Deodorant ensures that extremely attractive women will run after you begging for sex, regardless of what you look like or what you do.Red Bull makes you sprout wings and fly. Literally.Wonderbra makes your breasts look so big that men will swerve off the road, children can use them to shelter from the rain, and youll get to be a CEO without having any experience or qualifications.Energizer batteries last almost an eternityTabasco is so hot your breath will set fire to things and melt plastic. It is pervasive. Recently, a quite a clever ad showed a woma n opening a can of tuna with her nail. The product was, naturally, for something that helped strengthen nails. Will any woman EVER be able to do this? Clearly not. Its an exaggerated benefit to make a point. This product strengthens nails. Banning ads gets us into some very nasty territory, which could take advertising into a very scared and litigious place. Once upon a time, a can of peanuts was just a can of peanuts. Now, that can of peanuts must be labeled contains nuts. Yes, were definitely on the defensive these days. Should Ads Have To Make Declarative Statements? Its not so far-fetched to think that one ad being banned could lead to a slew of new rules and regulations surrounding ads. What was once a playground for creativity could become a minefield that no client wants to navigate. And if they do, oh the legal jargon that would have to accompany it. Heres a look at just a few of the products mentioned earlier, now with the appropriate legal jargon to keep everyone safe. Is this a good direction to go in? No. But is it possible? With the legal system working the way it does, who knows. AXE - *Smells OK, but it will not actually make you irresistible to women.RED BULL - *Will give you a bit more energy but wont actually give you wings.WONDERBRA - *Visibly increases breast size but will not make them enormous or guarantee any kind of pay raise or promotion.ENERGIZER - *Last about as long as any other battery, and it isnt decades.TABASCO - *A spicy sauce that wont actually give you superhuman dragon breath.

Tuesday, December 24, 2019

Dealing With a Job Loss

Dealing With a Job LossDealing With a Job LossThis tough question came from Brian viaFacebook, and is our Ask Sara question of the week.What do you do when youre dealing with a job lossand your child wants to know why?Dear Brian-Im so sorry to hear about you losing your job. Its never easy to overcome unemployment, and its only magnified when you have a family. That said, its also tough for your child to experience it along with you. Since she is so young, I would highly advise against getting into too many specifics as to why you were let go. At her age, she wouldnt be able to comprehend it, and too many details might make her feel even more anxious.Instead, I would take this as an opportunity to turn a negative into a positive. Without getting into too many specifics, you can tell her that you are no longer working at that company, but you are very busy looking for a job. As a job seeker, you are taking action and being proactive about becoming employed again, which is a positive t hing. This can also give her the comfort and stability that she needs as a child. Try to stay positive while job searching, keep things consistent as much as possible in the household and reassure her that everything will be okay. Because ultimately, it will be.Heres hoping for a quick and successful job search for youCheersSaraWhat questions do you have about flexible work options? Leave a comment here for emaille Jennifer at dot com. She will choose one question to pass on to Sara each week

Thursday, December 19, 2019

Tips for Using LinkUp.com to Job Search

Tips for Using LinkUp.com to Job SearchTips for Using LinkUp.com to Job SearchLinkUp is a job search engine that uses a unique method of uncovering jobs that are often hidden from other search engines. It may seem simplistic, but LinkUp accomplishes this by simply listing current job postings on company websites from around the country. LinkUps methodology is to monitor thousands of small, mid-sized, and large company career sections in order to connect applicants with jobs. As a result of the in-depthmonitoring, the listings are from real companies and there are no duplicates because listings are only pulled from the direct company source. Also, listings are always current because they update when the company updates theirwebsite. The Benefits of Searching Company Websites There are multiple benefits tosearching for jobs listed on company websites. Firstly, you can find some job listings that are not on otherjob search websites. Secondly, there is often more competition for jobs on large job search websites like Monster and Indeed, whereas there is less competition for jobs listed on company websites. If you know what companies you want to work for, searching for listings only from those companies websites can also help narrow your search, and save you time and effort. UsingLinkUp toJob Search Job applicants can search jobs by title, keywords, company name, city, state, or zip code. The advanced search includes specific titles, exact phrasing, and words to omit, as well as the length of time the job has been listed. Additionally, users can filter listings by company, job tags, city, or distance. Its also easy to sign up for email notifications of jobs. You can platzdeckchen the types of jobs and the location that you want updates on. Once you do that, youll get a list of new jobs that fit your criteria as theyre posted. Advanced Search Options on LinkUp LinkUp also offers a more detailed, sophisticated search accessed by clicking on advanced next t o the search button. You can specify jobs by keyword or exact phrase. You can even specify all jobs without a certain word. You can also search by company, location, and time posted. You can then sort results by either best match or most recent. You can search for jobs with particular job tags too. These tags range from accounting and finance to automotive to legal. There are also ways to narrow your list of job vacancies after you click search. You can narrow the list by clicking on filters situated on the upper left-hand side of the page. Filters include tags, cities, and distances. You can also browse jobs by employer name, including those companies with the most job listings. You can also choose to save a job, email it to yourself (or someone else), or share it with others on social media. You can view similar jobs, and see all jobs at the same company. You can even have LinkUp alert you when the job is no longer available. How to Apply For Jobs in LinkUp Once you have gener ated a list of jobs, click on the job title to see a complete description. You can apply from the employers job listing page by following the instructions. Those instructions will vary based on the companys hiring process. Many employers will ask candidates to complete a registration form and/or application and may offer the opportunity to upload a resume and/or cover letter. How to Set Up LinkUp Job Alerts It is simple to platzdeckchen up alerts whereby the site will email you new listings that match your searches by email. Just enter your email address underemail new jobs that match this searchon top of the search results page and click on send. You can also create a user login for LinkUp, either by using your email and creating a password, or by connecting through a social media account (such as Facebook, LinkedIn, Google, Twitter, or Yahoo). With a LinkUp account, you can save searches,receive emails when a position is no longer available, and view your search history. This is also another way to set up regular job alerts. Resources for Employers LinkUp has a section geared to employers who are looking to maximize their visibility. There are several options available, such as Pay-per-click ads, Pay-to-post, and Social recruitment through Facebook and Twitter. Businesses can also take advantage of data services, webinars, and events in order to advertise themselves and their career opportunities. LinkUp International LinkUp also offers international job searching through their websites LinkUp Canada, and LinkUp United Kingdom which lists jobs throughout Canada and the UK, including England, Scotland, and Ireland. The websites allow you to search for job postings the same way you would in the U.S., with just as many options.

Saturday, December 14, 2019

Facebook accused of allowing job posts that excluded women

facebook inc accused of allowing job posts that excluded womenFacebook accused of allowing job posts that excluded womenFacebooks advertising platform allows employers to target the companys two billion active users with tailored job ads. But that can come at a cost of job seekers not seeing the ad, a new complaint alleges.On Tuesday, the American Civil Liberties Union filed charges with the Equal Employment Opportunity Commission against Facebook and 10 other employers, including a moving company and a police department, for unlawfully excluding women and non-binary people from seeing job ads. Under the Civil Rights Act of 1964, it is illegal to discriminate based on gender. The ACLU alleges that the social media giant allowed advertisers to create male-targeted ads that excluded women from seeing them, denying them information on job opportunities. According to the filing, for example, one of the ads for JK Moving allegedly targeted men age 21 to 55 who live or were recently in Mar yland. The charges were filed on behalf of three women and seeks to represent the millions of Facebook users who may have also been similarly excluded.I welches shocked to find that this discrimination is still happening, just online instead of in newspapers,Bobbi Spees, the lead complainant, told the ACLU in a statement. I shouldnt be shut out of the chance to hear about a job opportunity just because I am a woman, Spees told the New York Times that she was using Facebook in her job hunt with little success for jobs other than home and health meanwhile, her husband was getting leads for high-paying manual jobs through the social network.The ACLU complaint argues that Facebook is not just a middleman for jobs, but acts as an employment agency and is therefore liable for the discriminatory targeting. Social media has become a primary means for big and small employers to identify, recruit, and hire workers, particularly through the use of targeted ads, the complaint states.The complai nt details how employers can target job ads based on male only or female only options that Facebook gives. Facebook has consciously retained the gender targeting tool and deployed it to send employment ads that excluded non-male users from receiving the ads, the complaint reads.Not the first time Facebooks job ads have caused controversyFacebooks ability to target job ads keeps getting the social media company into legal trouble. In December, ProPublica andThe New York Times reportedthat Facebook recruitment ads were excluding older job seekers from seeing them. Then, Facebook defended itself, saying that ad targeting based on age was an accepted industry practice. Now, faced with another ad-targeting controversy, Facebook said it would review the complaint.There is no place for discrimination on Facebook its strictly prohibited in our policies, Facebook spokesperson Joe Osborne said in a statement. We look forward to defending our practices once we have an opportunity to review the complaint.

Monday, December 9, 2019

If You Read Nothing Else Today, Read This Report on Simple Resume Cover Letter

If You Read Nothing Else Today, Read This Report on Simple Resume Cover Letter The Basic Facts of Simple Resume Cover Letter Its also flexible, so in the event you need to make your own letter, that option is available. Review the choices and pick the design you like best. Simply alter the generic version to include your own personal and expert info. As you analyze the documents, all of them look the exact same. Good presentation and expert word usage ought to be your top priority. Once you pick an ideal CV format you can begin filling in the specifics. Select the Cover Letter Format that Fits Choosing an acceptable titelseite letter format is no simple job, but its a vitally important one to get right if youre seriously interested in securing your fantasy job. Your deckblatt letter should provide a better insight into your qualities and abilities that make you an ideal candidate amongst others. An interview to additional review your requirements and my skills would be mu tually beneficial. Dont miss these suggestions to compose a greater education curriculum vitae CV. The Honest to Goodness Truth on Simple Resume Cover Letter It is not the exact same to read a pdf than it is to get a difficult copy. You can receive some editing help, but first you will need to finish your very first draft. Formatting and presentation part can be readily deckblatted by selecting an appropriate CV format. The right format and vocabulary needs to be followed. The War Against Simple Resume Cover Letter Developing a simple resume cover letter isnt a hectic undertaking. The very first thing you ought to be aware of is that much enjoy a resume, a cover letter ought to be brief, easy, and simple to read. The cover letter for resume ought to be distinctive and different for every single interview as it basically describes your motive behind applying for a specific post in a given firm. Consider a resume cover letter as the response to a work advertisement. You can watch the complete cover letter at the next link. Following are a few extra resources to help you compose a fantastic cover letter for your resume. Developing a simple resume cover letter is simple when youre clear of what you wish to sell to the reader. A thorough cover letter template to complete to your own specifics. Get in touch with the business and find out who the cover letter needs to be addressed to. Your cover letter should be addressed to a particular individual, by name. The total cover letter are available here. The most suitable cover letter is able to help you land your dream job, therefore it has to be professional. Simple Resume Cover Letter Explained Finding that dream job is easy with the assistance of an excellent lawyer resume. Lawyers need to be able to keep high professionalism in their resumes which will be apparent to the prospective employers within merely a couple of seconds of looking at it. There are all sorts of helpful online resume builders out there. Therefore, each time you have the chance to include numbers do it. While you would like to stand out, some candidates take the chance for self-expression a little too far. Professional resumes are vital since they can draw in the interest of employers and there is going to be an increased prospect of receiving an interview call. Job seekers deserve to locate decent content quickly. A Resume Cover Letter Format has an extremely significant role in bringing you the very best employment prospect. A cover letter thats composed by means of a person for the very first time ought to be carried out so after considering so many facets. The applicant must produce the judgement call based on what they know more about the provider. Not addressing how and why youre qualified for the true job which is being hired for is another significant mistake. Personal details such as these show determination, willingness to do the challenging work and never stop trying. What the In-C rowd Wont Tell You About Simple Resume Cover Letter While it might appear tedious, you always ought to customize each letter to fit the particular job for which youre applying. Incorporating the right information is crucial to get the upper hand over your competition. Whether you wish to receive a job in nursing, dentistry, or pharmaceuticals, weve got a sample that is applicable to your career path. If youre asking for work in marketing or sales, you will need to highlight key performance metrics. The Dirty Truth About Simple Resume Cover Letter If you want, I can supply you with current samples of my work. It is crucial to select the assistance of online agencies who will offer you total information concerning the format to be used, what things to write and what to omit. Make sure that you get the info youre looking for. After that youre able to begin with your standard professional and educational details.

Thursday, December 5, 2019

Facts about Resume Writing Explained

Facts about Resume Writing Explained Resumes may be used for a number of reasons, but most often theyre utilised to secure new employment. They may be organized in different ways. Executive or really niched resumes may definitely be a bit larger. At any time if you need to do, youve gained the work. The majority of the times your prior work experience will be absolutely the most significant part the resume, so put it at the top. Your resume should be formatted in an easy, professional way. What You Should Do to Find Out About Facts about Resume Writing Before Youre Left Behind Its just essential to discover right words for presenting them. The increased part belonging to the resumes writing services truly dont make available you the chance of call by taking advantage of the writers. Youve got professional CV writers that can be presenting their authority services. Even in case you dont wish to remain a self-employed writer, you may use it so as to hone your abilities and make a few essential connections. Facts about Resume Writing and Facts about Resume Writing - The Perfect Combination Resume plays an extremely important function in job search procedure and it is a powerful tool to impress the employer. Hunting for a job can be among the most frustrating, challenging things you are ever going to experience. Rumors, Deception and Facts about Resume Writing A typical misconception about resume writing services is they do all of the work for you. Fun facts may give employers a feeling of your entire self (beyond your in-office persona). Know the purpose of your resume Some folks write a resume as though the use of the document was supposed to land work. Over the past couple of years resume writing has come to be a fast growing business. The Hidden Truth About Facts about Resume Writing Dont neglect to add your professional social networking accounts on Facebook or LinkedIn, especially if youre looking for work in IT or Marketing. In all, i t really is extraordinary the moment you have employed the ideal web resume writing agency at affordable pricing. Writing your first resume may appear to be a daunting job. Only good writing services can let you earn awards. Facts about Resume Writing for Dummies All resumes should consist of contact information at the peak of the webpage. Allow it to be simple for them to observe the desired information. Make certain you make the info youre searching for. The Nuiances of Facts about Resume Writing So, you will discover practically nothing completely wrong in having assistance from the expert CV writers as theyll definitely existing you enjoy a larger applicant on the position computer software procedure. A great resume format is simple to scan. Writing a strong application is an ambitious procedure and we want to make it simpler.